160+ Million Americans Have Listened to a Podcast Almost 60% of US Consumers Listen to Podcasts

3. 91% of Australians Are Aware of Podcasting.

As you’ll see, for the past decade, it has only grown. If you’re still not convinced that podcasting’s success isn’t going to be brief, take a look at the following statistics. Plus, as you don’t have to release a new episode every single day, it can be a manageable side hustle. Overall, it’s pretty easy to start a podcast and there are free platforms that can help you to monetize your content. As podcast hosts often interact with their subscribers on social media platforms, it’s actually more engaging than it sounds.įrom a creator’s point of view, podcasting also presents another opportunity for making money online from the comfort of your own home. Some listeners have found a like-minded community via podcasts. Though, it’s not always used purely as a source of information. Considering that multitasking has become second nature to us, this medium allows us to get information while we continue with our daily lives, whether that’s commuting to work, cooking, or exercising.

One reason for its success is the convenience that it offers.

While consumers are wired to respond to visuals, the podcast industry has grown significantly over the years.

Spotify podcasts stats